The MREA Playbook - Lead Generation

This course is a collection of the best lead generation strategies and techniques from top agents all across America. Find one that's right for you and run the play!

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Course curriculum

1. Think Big, Play BOLD!
2. Please Take Our "Pre-Course Survey".
1. Everything You Need To Know To Comply With TCPA
1. Some Thoughts On Mindset
2. 1. Start The Day Off Right - Laurie Reader
3. 2. Goal Setting With George - George Kelly
4. 3. 7 Things To Expect in a Shift - James Shaw
5. 4. Anna K's Rules For A Consumer Experience - Anna Kalinski
6. 5. Party With A Purpose - Ryan Butler & Harrison Beacher
7. 6. Use Charity to Inspire - Nick Shivers
8. 7. How Joao Builds A Powerful Brand - Joao Passos
9. 8. Build & Deliver A Luxury Brand - Brady Sandahl
10. 9. Build Pay Time Around Your Play Time - Richard Stone
11. 10. Combine Your Passion With Your Job - Ryan Hvzida
1. Your Database IS Your Business
2. 1. Determine The Value, Conversion & Financial Opportunity In Your Database
3. 2. Slow The Spend
4. 3. Increase The Quality of Your Database Touches
5. 4. Inspect What You Expect
6. 5. A List of Unique Database Touch Ideas
7. 6. The "Seasons" of Your Databank
8. 7. The Christmas Tree Model
9. 8. How To Use Facebook Groups To Engage Your Database
1. Your Four Primary Lead Generation Strategies
2. The Holt Homes Lead Generation Playbook - Dan Holt & Jen Davis
1. 1. Building Business on a Promise - Kris Bertagnolli
2. 2. The Coffee Conversation Competition - Wendy Papasan
3. 3. The Ultimate Buyers Consultation - Karl Herndon Wyrsch
1. 1. Build Your SOI Model - Troy Williams
2. 2. Supercharge Your SOI - Gina Sharma
3. 3. Build a Listing Based Business From Your SOI - Dan Mauz
4. 4. Your SOI on Facebook - Sheena Saydam
1. 1. 10x Farming - Jason Abrams (inspired by Kenny Klaus)
2. 2. Create Your Farming System - Kenny Klaus
3. 3. Build a Farming based Business on Your Values - Dan & Deb Christensen
4. 4. Dominate Your Farm in 3 Years - Jim Fagan
1. 1. How To Break Into a Niche
2. 2. Corner The Divorce Niche - Bridget Potterton
3. 3. Going Big Serving Milirary Buyers - Erin Ward
1. 1. MOFIR-IZE Your Business - Christie Cannon
2. 2. Ryan's Instant Offer / iBuyer MOFIR - Ryan Young
3. 3. Using Email To Deliver Your MOFIR - Ryan Young
1. 1. Content Creating Strategy - Mary Cheatham
2. 2. Thriving With Buyers Through Better Communication - Samina Chowdhury
3. 3. Build Audience Through Newsletters - Jay Papasan
4. 4. Digital Database Newsletter - Ryan Hvizda
1. 1. Be Human And Be Online - Jon Boller, President of Livian
2. 2. Rachel's Social Media System - Rachel Adams Lee
3. 3. Put The You In YouTube - Sarah Maslowski
4. 4. Elio's Instagram Model - Elio Alanis
5. 5. How Rashauna Generates Business on Instagram - Rashauna Scott
6. 6. How Reena Got 100,000 Tik-Tok Followers In 100 Days! - Reena Vennam
1. 1. The Forced Registration Journey
2. 2. Tyler's Command Campaigns - Tyler Shields
3. 3. The 60 Touch Program That Wins - Dave Hooke
4. 4. Tyler's Pay-Per-Click Playbook - Tyler Shields
5. 5. Closing Leads From Aggregators - Nikki Miller
1. 1. Tomas' Secret To Sold - Tomas Schramme
2. 2. Building A Listing Based Business on Purpose - Rosie Rourke
3. 3. Caroline's Math of Marketing A Luxury Listing - Caroline Huo
4. 4. Simple Golden Letters - Will Van Wickler
5. 5. Christina's Golden Letter Magic - Christina Griffin
6. 6. Supercharge Your Opportunities Pipeline - Laura Gillot
7. 7. Katherin's Process For Creating Inventory - Katherin Rein
8. 8. Build A House And Sell It
9. 9. Steps To Developing/ Subdividing Commercial or Residential Real Estate
1. 1. Build Your Business on Client Events - Matt Miale
2. 2. Get 2000 People At Your Next Event - Danny Baron
3. 3. Zach's Guide To A Reverse BOLD 100 - Zach Castillo
4. 4. Kymber's Seminar System - Kimber Menkiti
5. 5. First Time Homebuyer Seminars - Kimberlee Meserve
6. 6. Seller Seminars - Sue Adler & Scott Shuman
7. 7. Grow Your Database With Housewarming Parties - Flor de Maria McNally
1. 1. Getting Back To Open House Basics - Jordan Davis
2. 2. Erin's Open House System - Erin Holloway
3. 3. Host 7th Level Open Houses - Fritz Pollard
4. 4. Steve's Open House Palooza! - Steve LaMothe
1. 1. Making Connections Locally and Nationally - Amber Hart
2. 2. Ken's Steps to More Agent Referrals - Ken Pozek
3. 3. Build An Agent Referral Database - Sheena Saydam
4. 4. Grow Your Referral Business in 4 Simple Steps - Wendy Papasan & Athea Morris
5. 5. A Powerful VIP Program - Haley Garcia
6. 6. How To Have The Most Powerful Network In Your Market - Abe Shreve
1. Please Take Our "Post-Course Survey".

About this course

Free
84 lessons

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The MREA Playbook - Lead Generation

Course curriculum

An Introduction To The Playbook

First Things First: The Telephone Consumer Protection Act (TCPA)

Module 1. Mindset

Module 2. Grow Your Database

Module 3. Lead Generation

Chapter 1. Lead Generation Conversations

Chapter 2. Sphere of Influence

Chapter 3. Farming

Chapter 4. Niche Markets

Chapter 5. MOFIRS (Make Offer For Immediate Response)

Chapter 6. Content Marketing

Chapter 7. Social Media

Chapter 8. Command Tech

Chapter 9. Listings

Chapter 10. Events

Chapter 11. Open Houses

Chapter 12. Referrals

Wrapping Things Up

About this course

Discover your potential, starting today